The Sublime 2019 and beyond SEO Rubric

SEO Factors to Monitor in 2019
December 28 Roger Montti Roger Montti /, 2018
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5 SEO Elements to Monitor in 2019
Study: The 80 Most Common E-Commerce Website Mistakes
To help away the business community we've conducted research powered by SEMrush Site Audit to discover which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying from mild nuisances to serious business-damaging errors widely.

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2018 was the year in which Google introduced dramatic adjustments to how it ranks sites. For example, Google used AI for about 30% of search queries. The page with the most links does not rank at the top anymore always. Listed below are the five SEO factors that I believe will be important for 2019.

Understand Structured Data
Avoid Structured Data Mistakes
Consider Podcasts for Your Marketing Agenda
Improve Content Focus
Improve Image SEO
1. Understand Structured Data
Structured data is definitely intimidating. But it’s actually simple to become familiar with how it operates. The easiest way to become familiar with it really is to duplicate and paste and begin working with it.

A step was compiled by me by step tutorial for helping those not used to structured data. It shows the way the online manual for structured data is set up. Then it walks you through creating and testing your personal structured data code.

Browse: 5 Easy Wins for Structured Data

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect implementation of structured data. It’s feasible to make an honest mistake and receive a penalty for it.

The five most common structured data mistakes to avoid:

Using inappropriate structured data
Structured data doesn’t match on-page content
Violates Google’s Suggestions for a specific data type
Violates Google’s Structured Data General Guidelines
Shortcuts and taking liberties (aka manipulative behavior)
Read: Structured Data Mistakes to Avoid

3. Consider Podcasts for Your ONLINE MARKETING STRATEGY
Podcasts are an popular method to consume content increasingly. You should consider investigating if potential clients are listening to podcasts related to your niche. And if they are then it might make sense to create a technique to reach those listeners.

A strategy could range between sponsorships, appearing on the podcast, and by promoting specific content which may be of curiosity. Podcasts are content that's consumed in a digital format. Advertising with podcasting can be viewed as an extension of content marketing.

Read: Podcasts More Popular than Blogs

4. Focused Content
This is perhaps the most important part of Internet marketing for 2019. All year for sites that have lost ranking Unfocused content is one of the biggest mistakes I’ve been seeing.

In an article I wrote about how exactly to create better content I suggested this:

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“Web pages rank because websites link to those pages. Websites link to those pages because those pages solved a nagging problem, because it scratches an itch.

Nobody ever linked to a web page due to its keyword relevance.”

Read: Keyword Research for Content that's Focused and Ranks Better

5. Improve Your Image SEO
Images are a lot more than something to create your page pretty. Images are essential for SEO. Treat them the same as you treat your title and heading components because they all interact to help the page rank better. Images can boost your ranking power by showing up in improved listings also.

Image SEO Best Practices
Use images that tell a story
Readers achieve deeper understanding of concepts with images or symbols that illustrate your stage. If the article is about adopting a pet, show cute kittens at a genuine animal shelter.

If the article is about the failure of a organization or a process, perhaps consider a graphic of a ship about to hit a rock or an automobile with the tires falling off.

Communicating an idea or a point quickly with an image can help readers know very well what your article is about, which will help them decide to read it.

Illustrate Step by Step Instructions
Consumers and Readers love step by step instructions. Screenshots and illustrations are super helpful and Google tends to use these kinds of images in enhanced listings. A single image that illustrates how exactly to do something could be ranking gold.

Optimize Images
Using images which can be measured in megabytes may slow down rankings and sales. Heavy images will contribute to higher bandwidth demands on your server, which can cause extra costs from your hosting company. Heavy images can donate to slowing down the server whenever a crush of site guests reach your site simultaneously.

Read: 7 Ways Images Can Boost Rankings

Bonus: Keep Up to Date
In addition to these methods for improving your SEO, you might wish to concentrate on security as well. Keeping the program that underlies the web site updated is important. Use tough to imagine passwords. Consider undertaking an audit of all third party add-ons and plugins to make sure they are regularly updated and well written by a company that can be trusted.